NEOM

Imagining the NEOM signature moments

Elegant notification is a part of a multi-sensory experience that happens at the city of NEOM.

We call elegant notifications “signature moments” that elevate the lasting and unique experience the people experience everywhere they go.

An elegant notification should manifest itself as a multi-sensory (motion, sound, visual) symbol of a notification. It is immersive and familiar, indicating that the city is working for the person, like the blue light circulating Alexa. It should be embedded in all touchpoints at NEOM, from physical to digital, as it is a symbol of the cognitive core of the city.