Crafting the Perfect Pizza Loyalty Program
In a world where every pizza joint claims to be the best, how do you…
My Journey to Supercharge Upper Funnel Conversions for the Amazon Insurance Store
In the ever-evolving landscape of e-commerce, Amazon has continuously sought to expand its offerings, bringing…
Redefining User Authentication for a Seamless Shopping Experience
In this case study, I share my approach to designing the app authentication experience for…
Unlocking Financial Success with Amazon Money: A Personal Finance Management Revolution
In an era characterised by rapid digital transformation and the ever-evolving landscape of personal finance…
Mi LBG
There was a challenge set within the Group as part of a hackathon aimed at…
Tap Out
In 2018 Transport For London (TFL) made £67 million just from people forgetting to tap…